I was commissioned to create the new Identity of Digital Egg Marketing Agency.
I helped them with facilitating a strategy session where we defined clear Brand Attributes, Mission Statements, Customer Profiles and their User Journeys.
This snippet from the session highlights the key components of their Brand Attributes:
In essence, a modern, fresh and clear Brand Identity was needed which is not too corporate but smart and competent.
Throughout the session, the idea of using the DE monogram was periodically popping up, so this is what I mixed with the hamburger menu icon with an egg hidden inside it.