I'm Balazs Nagy and Senses is my personal brand. 
I provide services in Product design, Identity design, and general visual design.
• Strategic Planning and Research
• Product Design and UX/UI Design
• Branding and Corporate Identity Design
• Frontend Development (utilizing Webflow)
As a Branding Identity Expert with more than 20 years of international experience, having been fortunate enough to help over 150 businesses grow their awareness, increase their revenue, and elevate their image.
Design has always been an important part of my life. When I was a child, I loved collecting colorful and shiny things like stickers, packaging, and calendars. Over time, my creativity grew. I made Valentine cards in elementary school, punk band flags in high school, and tattoos in the army. Graphic design became my focus during young adulthood, and I worked in ad agencies for 10 years to improve my skills.
Eventually, I started my own design studio and became a solopreneur. Since then, my passion for design and branding has grown stronger, and I'm always learning new ways to help businesses succeed.
My excitement for the future of the design industry is fueled by emerging technologies like AI and XR. I firmly believe that these technologies will revolutionize the way we approach design, offering innovative solutions and transforming the way we interact with digital environments. I am passionate about staying at the forefront of these advancements and integrating them into my work to provide cutting-edge solutions for my clients.With a strong background in graphic design, an ongoing commitment to learning, and a keen interest in emerging technologies, I am ready to help others achieve success in their businesses and navigate the ever-evolving landscape of the design industry.
A versatile Senior Product Designer with over two decades of experience in UX/UI design, product design, branding, and visual design. Skilled in utilizing a wide variety of design tools and methodologies to deliver high-quality results.
Irish National Lottery — Senior UI/UX Consultant (2023)
As a UX/UI Consultant on a small team redesigned UI and UX for the National Lottery app with a very large user base. The app had to be redesigned after a brand refresment in 2023. Created a Figma based Design System and Token system. Prototyped and tested. 
Tools used: Agile framework, Figma, Slack, Trello.
LEGO Group — Senior UX Consultant (2022-2023)
Successfully implemented a new feature at Lego Group factories, which improved shopfloor communication for 900 employees, reduced production and mechanical downtimes, and enabled data-driven analysis for continuous improvement.
Collaborated on testing and scaling the feature across multiple factories, highlighting the importance of user experience and efficiency in optimizing processes. 
Tools Used: Agile framework, Figma, AzureDevOps, Miro. 
Irish Life Insurance — Senior Product Designer (2021-2022)
Enhanced customer experience and streamlined adviser workflows through the implementation of digital solutions that built trust, improved satisfaction, and increased customer retention.
Developed user-friendly platforms, integrated customer data, and created educational resources that fostered stronger relationships between customers and advisers. Delivered research, identity guidelines, and a Figma-based design system.
Tools Used: Agile framework, Figma, Framer, Protopie, Storybook, Zeplin, Slack, Maze, Usability Hub
WorldBank — Senior UX/UI Designer, Web (2020)
Designed a new identity and UI/UX for the World Bank's anti-corruption tool, improving accessibility for journalists, researchers, and government officials.
Delivered research, identity guidelines, and a Figma-based design system.
Opentender.eu — Senior UX/UI Designer, Web (2020)
Redesigned the website for improved user experience, developed a Figma-based design system, optimized dashboards, and simplified search functions for better engagement.
VISART – Design School, Budapest — UI/UX Lecturer (2020-2021)
Taught Information Architecture, Wireframing, UI Design, and Prototyping, helping students become successful professionals in the field of UX/UI design.
Plukkido Games — Branding, UX/UI, Packaging (2018-2019)
Designed every aspect of Plukkido's child development products, resulting in secured funding and numerous awards.
Senses Studio — Founder, UX/UI, Branding, Strategy (2013-Present)
Worked with over 100 clients, gained 10+ years of international experience, and received recognition through awards and honors.
Moholy Nagy University of Art and Design — Design of Business (2021)
LeadersHUB Workshop — Facilitation Workshop (2019)
Moholy Nagy Multimedia School — Cameraman and Multimedia Producer
John Neumann Computer School — Computer Programming

I regularly utilize tools such as Figma, Webflow, Framer, Protopie, Sketch, Adobe XD, Invision, Zeplin, Unbounce, Campaign Monitor, Maze, Usability Hub, Adobe After Effects, Photoshop, Illustrator, InDesign, Canva, Blender, Slack, Trello, Jira, Asana, Azure Devops to enhance my design projects and workflow. 
Looking into AR, VR, Spatial computing in 2024
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