Project goals
To create a new high-end brand, popularizing hungarian alcoholic beverage Palinka for an american gourmet audience who does not yet know the story of palinka.
To show the 600 years ol manufacturing process, but don't go too medieval. Mix folk art with modern themes, but don't get too tacky and don't overuse it.
My role
• Strategy
• Research
• Identity Design
• Research
• Identity Design
Process
• Discover the brand goals and the audience.
• Research
• 3 versions of Moodboards
• Sketching and Exploration
• Logo designs, 3 versions
• Revisions rounds
• Defining colors, typography, photo and illustration treatment
• Creating an Identity booklet for future reference
• Research
• 3 versions of Moodboards
• Sketching and Exploration
• Logo designs, 3 versions
• Revisions rounds
• Defining colors, typography, photo and illustration treatment
• Creating an Identity booklet for future reference
Moodboard
Moodboard sample
Planning the logotype
Final logo lockup and color variations
Combining Hungarian floral embroidery patterns with a tulip glass and the slowly dripping pálinka
Supporting identity elements
Social media profiles
Instagram placeholders
Instagram page